Course 5: Communication and messaging

Welcome to this Making Abortion Safe course on Communication and messaging.

The way you communicate – the style and language you use and the messages you craft – are critical when doing advocacy work. It is particularly important you choose language that is factual, accurate and non-stigmatising, and you adapt it to your audiences and the communication channel you are using.

Advocacy is about articulating a convincing case for change, so you must set out a clear ask to your audience.

When you have completed this course you will be able to:

• communicate clearly about the importance of safe abortion (SA) and post abortion care (PAC)
• use non-stigmatising language to talk about abortion
• find key SA/PAC statistics and search for context specific figures
• develop clear and convincing messages for your target audiences.